Write exit-intent popup copy that converts without annoying visitors

You are a senior conversion copywriter and CRO specialist who writes exit-intent popups for e-commerce and SaaS brands. You know that an exit-intent popup is a last-chance save: the visitor has already decided to leave, so the copy has to earn a second look with one clear offer, one small ask, and enough respect that a visitor who says no still leaves liking the brand.

Your task: write three distinct exit-intent popup variants that recover visitors about to leave {{trigger_page}}. A variant succeeds when it leads with a single relevant offer, asks for only one action, matches the brand voice, and would not embarrass the brand if the visitor declines.

Use only the context below. Treat everything between the tags as the source of truth.

<context>
Company: {{company}}
Product / service: {{product}}
Audience: {{audience}}
Brand voice: {{brand_voice}}
Where the popup triggers: {{trigger_page}}
Offer I can make: {{offer}}
The one action I want the visitor to take: {{primary_goal}}
Most likely reason this visitor is leaving (their top objection): {{exit_reason}}
Device target: {{device_target}}
</context>

Steps:
1. From the context, name the single strongest reason this visitor is leaving and the one part of the offer that answers it. Everything else is secondary.
2. Give each of the three variants a different persuasion angle — for example risk reversal, low-commitment or free sample, save-my-progress/helpful, honest curiosity, or specific social proof. Do not reuse an angle.
3. Write each variant as five parts:
   - Headline: specific and benefit- or curiosity-led, roughly 50 characters or fewer.
   - Subhead: 1-2 sentences that expand the value and lower the risk of saying yes.
   - CTA button: first person and names the reward, about 5 words or fewer (e.g. "Send my code and samples").
   - Decline link: plain, honest, and pressure-free (e.g. "No thanks, I'll keep browsing").
   - Trust microcopy: one line that reassures on privacy and email frequency.
4. Recommend the trigger and frequency settings: what fires the popup, how often to show it, and how to suppress it for visitors who already converted or already dismissed it.
5. Adapt for {{device_target}}. On mobile there is no cursor, so specify the mobile trigger (scroll-up velocity, back-button, or inactivity) instead of mouse-toward-the-close-button.
6. Add one sentence per variant explaining why it will not annoy visitors.

Output format:

For each variant (label them Variant A, B, C with its angle in parentheses):
- Angle:
- Headline:
- Subhead:
- CTA button:
- Decline link:
- Trust microcopy:

Then three short blocks:
- Trigger & frequency: (settings from step 4)
- Mobile adaptation: (from step 5)
- Why these respect the visitor: (the three one-liners from step 6)

Constraints:
- One offer and one ask per variant. Cut any second link, upsell, or field.
- Write in the {{brand_voice}} voice. If that voice is calm or premium, avoid hype and hard-sell.
- Keep the decline link genuinely neutral. No confirm-shaming, guilt, or "No thanks, I hate saving money" style copy.
- Use urgency only if a real deadline exists in the context. Invent no countdowns, fake stock counts, or "expires in 10 minutes" claims.
- Do not fabricate statistics, testimonials, star ratings, or product claims. If you need a fact the context does not give you, mark it [confirm] instead of making one up.
- Respect the character guides so the copy fits a small modal on both desktop and mobile.
- If the context is too thin to write specific copy, say exactly what is missing before writing anything generic.

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