A layered-plywood logo and earthy identity that positions Ekaiva as a premium furniture maker
Web Innoventix created the complete logo and brand identity for Ekaiva, a premium furniture manufacturer. The work turned Ekaiva's brand attributes of craftsmanship, timelessness, and reliability into a modern geometric mark and a consistent visual system spanning packaging, signage, and marketing collateral.
The challenge
Ekaiva manufactures modern, durable furniture but lacked a visual identity that matched its ambition. To be seen as a trusted premium brand, it needed a mark and system that expressed its attributes of craftsmanship, timelessness, and reliability rather than generic furniture-store aesthetics.
The approach
Web Innoventix started with discovery sessions to lock down Ekaiva's positioning, then designed a modern geometric logo inspired by layered plywood within a square form, chosen to reflect stability, craftsmanship, and architectural precision. The identity pairs an earthy palette of deep brown for wood, quality, and trust with white for simplicity, balance, and visual space, and a sleek high-contrast serif typeface for premium appeal, supported by custom line-based iconography.
What we delivered
The identity was extended into a working system: logo variants, brand guidelines, a two-tone palette, a typography and icon set, and packaging designs including boxes, wrapping papers, labels, and care cards. It also covers in-store signage templates, an interactive brand style guide, design templates for social media and marketing materials, and onboarding documentation for the client's internal team. The modular framework is built to expand cleanly into new product categories while keeping premium perception and brand recall consistent.
Delivered a full brand identity system: a layered-plywood logo with variants, a two-tone earthy palette, a serif typography system, custom iconography, packaging and signage designs, and an interactive brand style guide built to scale into new product categories.
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