A custom sales CRM that cut manual entry tasks 70% and processed orders 3x faster for Erationers
Erationers, a retail and distribution company, faced increasing complexity in managing inventory, tracking sales, and handling customer relationships as operations expanded. Web Innoventix designed and built a custom sales CRM with real-time inventory tracking, automated sales workflows, and dashboard analytics, giving the team a single system built for scale.
The challenge: scaling past manual work
As Erationers grew, the company faced increasing complexity in managing inventory, tracking sales, and handling customer relationships. These processes were being handled manually, and the load was slowing the business down. As a retail and distribution company, Erationers needed a system that could hold up as order volume grew, not another tool the team would work around.
The build: a custom sales CRM
Web Innoventix ran a six-phase process: discovery and planning, workflow mapping, UI/UX design, development, testing and training, then launch and support. The team began with stakeholder discussions to understand how Erationers managed sales, inventory, and customer engagement, exploring bottlenecks and reporting needs. Built on the MERN stack, the result is a custom sales CRM with custom modules for order management, customer data, and sales tracking, real-time inventory tracking, automated sales workflows, and dashboard analytics that surface actionable insights.
The results: less manual work, faster orders
Workflow automation delivered a 70% reduction in manual entry tasks, and order processing ran 3x faster. Real-time inventory tracking improved accuracy and reduced stockout and overstock risks, while dashboard analytics gave the team real-time visibility into customer behavior and purchase trends. A design that encourages adoption across sales, warehouse, and support teams means the CRM fits how Erationers actually works.
A custom sales CRM that reduced manual entry tasks by 70% and delivered 3x faster order processing.
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