A 7-circle brandmark that turns seat availability into an event ticketing identity
Third Row, an event ticket booking app, needed a mark that showed booked and available seats at a glance. Web Innoventix designed a logo and brand identity around seven circles that signal seat availability while pointing upward toward growth and audience participation.
The brief: a mark for inclusivity, accessibility, and growth
Third Row came to us for more than a logo. The event ticket booking app needed a brandmark that embodied inclusivity, accessibility, and growth, and that could visually represent booked and available seats in a single symbol. The identity had to feel modern and friendly, built from geometric elements, with a color scheme that read as energetic, connected, and approachable. Above all, it had to stay crisp and scalable across digital environments.
The solution: seven circles, one upward arrow
We built a seven-circle icon that reads as unity and audience participation. Three filled circles sit below four semi-filled circles, together forming an upward arrow that stands for booked seats, availability, and growth. A dual-tone green palette carries freshness and positivity, and the Coolvetica typeface gives the wordmark a vibrant, youthful presence. The result is a mark that communicates availability and engagement at a glance.
The result: a user-centric, digital-ready identity
The finished identity is symbolic and memorable, with a structure that distinctly signals availability and engagement to everyday event-goers. It is highly scalable for the mobile app and digital marketing, and its color and typography stay aligned to Third Row's values of connection, positivity, and growth. As founder Vikrant put it, we delivered not just a logo, but a brand that speaks to their purpose.
A symbolic, digital-ready brand identity: a seven-circle mark and dual-tone green palette built to scale across the app and marketing.
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