A roadmap-driven quiz interface built to turn casual players into repeat users
WGAB is a gamified quiz app that blends entertainment with interactive challenges, progressive rewards, and achievement tracking. Web Innoventix designed the full UI/UX, from wireframes to high-fidelity screens, to drive engagement and long-term retention.
The challenge
WGAB needed an interface that made a quiz app feel like a game worth returning to. The design had to boost engagement through visually guided gamification, streamline navigation for quiz access and reward tracking, and encourage repeat usage through a structured reward system. Above all, it had to work mobile-first, holding user attention long enough to build lasting retention.
The approach
We ran a user-centric process across six phases: discovery and strategy, UX wireframing, visual design, responsive layouts, a gamification design system, and handoff support. Wireframes mapped the full journey from onboarding to reward claiming, cutting friction while reinforcing a sense of progress. A roadmap-style navigation reflected advancement, and color-coded reward elements, badges, and progress meters carried the gamification through every screen.
What we delivered
The result is an interactive roadmap system that streamlines challenge navigation and motivates consistent advancement, backed by visual feedback that improves clarity and satisfaction. Thumb-zone-friendly navigation with floating buttons keeps touch interaction consistent across devices. A reusable component library, dynamic badge variants, and dark and light mode tokens made the system easy for developers to integrate and scale, handed off as clickable prototypes and dev-ready Figma assets with animation specs and sprint support.
Delivered an end-to-end UI/UX system: a roadmap-style progression interface, a badge and reward feedback layer, a mobile-first thumb-zone navigation, and a reusable design system handed off dev-ready in Figma.
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