Paal.co

Structuring an Intuitive Experience

With goals in place, we sketched out user flows for each dashboard type, ensuring the structure felt natural and minimized user effort.

Key elements we created during this phase:

• Dedicated wireframes for three core user types:

  • Admin dashboard: With tools for order management, inventory updates, and referral tracking

  • Customer panel: Designed for browsing, ordering, tracking, and managing loyalty points

  • Delivery interface: Focused on real-time status updates, delivery routing, and task completion

• End-to-end flow mapping for critical tasks like:

  • Placing and tracking an order

  • Managing user data or editing products

  • Redeeming and assigning loyalty point

Clean, Functional, and Mobile-Ready

Our focus was on building a user-friendly UI that could serve multiple roles without confusion. We kept the design lightweight but visually clear and engaging.

Design highlights:

• • Minimal dashboard design with action-first layouts

  • Color cues and icons to differentiate user roles and statuses

  • Visual progress indicators for orders and referral rewards

  • Fully responsive screens optimized for delivery agents on the go

  • Modular card components for quick data access and flexible layout reuse

The result: A clean CRM interface that users could understand at a glance — whether they were managing deliveries, browsing orders, or tracking rewards.

Driving Organic Growth Through UX

We crafted a referral system that not only worked technically but also encouraged engagement through smart UX elements.

What we delivered:

• Tiered reward tracking with milestone progress (e.g., refer 5 friends = 1 free product)

• Visual dashboard for users to track their referral history and earnings

• Admin panel to manage, monitor, and manually adjust loyalty points

• Built-in sharing options for WhatsApp and email

This system added a playful but effective layer to retain and grow Paal.co’s user base.

Smart Controls for Smooth Operations

For the admin panel, we focused on visibility and control — everything from routing to tracking and customer engagement.

Key features and upgrades included:

• Interactive order timeline view: Admins could track every order’s journey from placement to delivery through a visual timeline with status markers.

• Real-time assignment & map-based routing: Assign deliveries on the fly with location-aware tools that optimize delivery routes for speed and accuracy.

• Role-based access control: Different levels of permissions for team members — ensuring only the right people could view or edit specific content.

• Customer insights snapshot: A quick-glance dashboard card showing order frequency, top referrers, and loyalty activity — helping teams make smarter marketing decisions.

The dashboard empowered the team to run operations with fewer bottlenecks.

Ready to Launch and Expand

After refining the designs, we created a scalable design system and prepared handover files ready for development.

Final touches included:

• Organized Figma components for easy developer use

• Design tokens and reusable UI elements for future features

• Testing across different device sizes and network speeds

• Documentation for adding new roles, metrics, or referral types in the future

Now, Paal.co has a future-ready CRM design — one that simplifies operations, builds customer loyalty, and scales effortlessly with their growing business.