Our logo and brand identity services are built to do more than just make things look good — we create a cohesive, strategic brand presence rooted in design psychology. We focus on crafting logos and visual systems that not only reflect your business values but also connect emotionally with your audience. By understanding how colors, typography, and visual cues influence perception and behavior, we design identities that build trust, improve recognition, and drive deeper engagement across all platforms.
- Custom Designs: Tailored logos and brand elements that reflect your unique business identity.
- Psychology-Driven: Creating visual elements that evoke trust and connection.
- Sales-Focused: Ensuring your brand identity enhances your business growth.
- Versatile Designs: Crafting designs that work across all platforms and mediums.
- Consistency: Keeping your brand identity unified across all touchpoints.
- Strategic Collaboration: Working closely with you to bring your vision to life.
Why Choose Us?
We craft logos that combine strategy and design psychology to reflect your brand’s personality. Each concept is made to be memorable, versatile, and impactful across all digital and print platforms.
We select colors and fonts that speak to your audience and align with your brand tone. These choices help reinforce your identity and create a visually cohesive experience wherever your brand appears.
We deliver a complete set of brand rules covering logo usage, color palette, typography, and more. This ensures your branding stays consistent, professional, and easy to apply across all mediums.
We design essential collateral like business cards, brochures, and social media assets. Each piece is optimized to boost engagement and keep your branding consistent across online and offline platforms.
Our Technologies & Process
Our process begins with a detailed discussion to fully understand your business, industry, and audience to build a strong brand foundation.
- Discovery Call: We’ll schedule a call to dive deep into your business, goals, and challenges.
- Understanding Your Audience: We’ll identify your target users and their specific needs.
- Strategic Planning: Using the insights gathered, we’ll craft a roadmap to align with your vision.
- Brand Strategy: Defining your mission, vision, and values.
- Competitor Analysis: Identifying what sets your brand apart.
- Documentation: Every detail will be recorded in Google Docs for transparency and future reference.
Tools We Use:
Google Docs: For organized and structured documentation.
We brainstorm visual directions and sketch early ideas to explore what fits your brand best.
- Logo Sketches – Multiple rough concepts to start the creative conversation.
- Mood Boards – Visual samples of colors, fonts, and aesthetics.
- Concept Direction – Together, we select the style and tone that aligns with your brand.
- Feedback Loops – You share thoughts, and we fine-tune the ideas accordingly.
- Documentation – Early concepts and notes are saved for clarity and review.
Tools We Use:
Figma • Illustrator • Pinterest
With a clear direction, we craft polished logo designs that represent your brand’s personality and purpose.
- Custom Concepts – High-quality logo options tailored to your identity.
- Typography & Icons – Carefully selected fonts and icons to enhance recognition.
- Visual Harmony – Designs are aligned with your brand voice and audience appeal.
- Refinement Rounds – We revise based on your input to reach the perfect version.
- Documentation – Final files and design notes are shared in an organized format.
Tools We Use:
Figma • Illustrator • Sketch
We provide a clear brand guide so your team can apply the logo consistently across all platforms.
- Brand Guidelines – A PDF with rules for logo use, spacing, and layout.
- Color & Font Codes – Easy access to your brand’s visual components.
- Usage Instructions – Examples of what to do (and what not to do).
- Design Principles – Help your team maintain visual consistency.
- Documentation – All guides are saved and shared in editable formats.
Tools We Use:
Google Docs • Canva • PDF Export Tools
We stay with you beyond the delivery — offering ongoing support to keep your brand evolving and consistent.
- Ongoing Updates – We provide logo variations or updates when needed.
- Feedback Integration – We adjust based on real-world use and audience feedback.
- File Requests – Need different sizes or formats? We’ve got you covered.
- Long-term Collaboration – We’re here to grow with your brand.
- Documentation – All revisions and changes are documented and delivered.
Tools We Use:
Figma • Google Docs • Direct Support Channels
Why Choose Us for Your Next Project
Web Innoventix is a web design and development company specializing in web and brand design, creating custom websites that drive engagement, enhance user experience, and elevate brand identity to help businesses succeed online.
- Experience that Matters: Our developers average 11 years of industry expertise
- Proven Success: Over 100 million dollars raised through projects we’ve built.
- Diverse Portfolio: 40+ successful applications launched across industries.
- Global Reach: 70M+ users engage with platforms we’ve created.
25+
WEBSITES
35+
COMPANIES WORKED
50+
PROJECTS
4.8
ON CLUTCH
Our Works
Branding & Website for a Coffee Brand
Branding & Website for a Jewelry Brand
Branding & Website for a Cosmetic Brand
Web Development for a Space Science Education Company
We provide a complete logo package with primary, secondary, and icon variations — all designed using brand psychology to create lasting impact. You’ll also get color codes, fonts, and files ready for print and web.
→ This ensures your brand looks sharp and consistent everywhere.
We start with a discovery call to understand your mission, audience, and competitors. From there, we use design psychology and iterative feedback to create a logo that’s both meaningful and strategic.
→ You’re involved at every step, so the final design feels true to your business.
Brand guidelines are a visual manual for your brand — including how to use your logo, colors, fonts, and imagery. They keep your identity consistent across platforms, whether it’s your team, freelancers, or partners using them.
→ Consistency builds trust and recognition — brand guidelines make it easy.
Yes! If you already have a logo but it feels outdated or inconsistent, we can refine it while preserving its core identity — aligning it better with your brand goals and today’s design standards.
→ A refresh can modernize your look without losing your brand’s essence.
Absolutely. Once the project is complete, you’ll receive all final files with full ownership and commercial rights — no hidden restrictions.
→ Your brand is yours — we just help bring it to life.
