Overview
Objective
To design and implement a robust CRM that:
Automates critical workflows from procurement to production
Minimizes manual interventions and human error
Enhances real-time visibility into production and inventory
Supports scalable operations with a modular architecture


Our Approach
We developed a feature-rich CRM tailored to the needs of large-scale manufacturing operations:
Custom CRM Development: PHP-based system built for stability, speed, and flexibility
End-to-End Process Automation: From raw material procurement to yarn processing and finished inventory management
Comprehensive Functionality: Integrated 100+ features including production tracking, order handling, departmental permissions, and reporting dashboards
Real-Time Insights: Live data reporting and custom analytics for faster, smarter decisions


Our Process
Understanding Operations & Business Goals
We started with in-depth discussions with HST’s procurement, production, and management teams to gather insights about their current workflows, bottlenecks, and long-term expectations.
We explored:
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Where manual efforts were causing delays and inefficiencies
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What data needed to be tracked across departments
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How different teams interacted during the production cycle
Our team documented all findings to define the project scope, align expectations, and ensure the CRM solution would not only solve today’s problems but also support tomorrow’s growth.
Building a Strong System Structure
With clear direction, we moved on to structuring the CRM framework. This involved mapping every operational process into step-by-step digital workflows — keeping accuracy, efficiency, and usability at the core.
Here’s what we did:
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Mapped out inter-department task flows (from purchase order creation to production dispatch)
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Designed user role hierarchies and permissions for better control
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Identified areas for automation to reduce manual handoffs and delays
This mapping phase allowed us to build a system architecture that mirrored HST’s real-world operations and could scale with minimal disruption.
Keeping It Simple, Functional, and Efficient
We focused on designing a clean, user-friendly interface that made complex operations feel simple. Our goal was to make sure that even non-technical staff could navigate the system confidently.
We designed:
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Interactive dashboards with real-time production and inventory status
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Form layouts that minimized input errors and sped up data entry
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Role-based user screens that showed only relevant features and data
We also ensured the CRM design aligned with HST’s visual identity — maintaining consistency and professionalism across the platform.
Turning Ideas Into a Working CRM
With final designs approved, we began development using PHP, ensuring stability, speed, and flexibility. Over 100 custom features were integrated to address HST’s specific needs in textile manufacturing.
Key modules developed:
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Automated procurement flow with approval triggers
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Production tracking with real-time status updates
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Smart inventory controls that sync across departments
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Dynamic reports with export and print options
We also integrated third-party tools where necessary and made the backend extensible to support future modules without rewriting the core system.
Ensuring Accuracy and Usability
Before launching the CRM, we performed thorough internal and client-side testing. Each feature was validated under real usage scenarios to make sure it worked the way HST teams needed.
We tested for:
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Logical consistency across process stages
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Data accuracy across modules (especially procurement and inventory)
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Smooth experience on desktops and internal tablets used by staff
Feedback loops were set up with department heads to refine the system based on daily work habits — ensuring practical utility and better team adoption from day one.
Keeping the System Running Strong
Once the system passed all checks, we deployed it with full documentation and team training.
Post-launch, we continued to:
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Provide regular backups, server monitoring, and security checks
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Add new features and improvements based on usage feedback and evolving needs
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Ensure uptime and performance stability through routine optimization
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Monitor system logs and proactively fix issues before they impact users
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Schedule regular check-ins with the client for feedback and planning enhancements
The CRM is now fully embedded in HST’s workflow, helping them reduce errors, speed up production, and manage operations with greater clarity and control.
Key Outcomes
Our CRM solution helped HST Private Limited digitize their core operations while laying the foundation for future growth:
80% reduction in manual paperwork by automating routine workflows
2x faster production tracking, improving delivery accuracy
100+ custom features tailored to textile-specific operations
Improved cross-department collaboration with role-based access and real-time dashboards
Future-ready platform that scales with the business without added complexity
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