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Odyssey

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Odyssey - Featured image

Overview

Odyssey is a travel booking app that connects modern explorers with forest resorts, boutique stays, and unique getaways. The brand wanted a design system that mirrored its nature-inspired philosophy, combining elegance with intuitive navigation. We helped them establish a calm, trustworthy identity and built a mobile-first UI to enhance the travel booking experience.
Focus Areas: Logo Design, Visual Identity, Mobile-first UI/UX
Platform: Android & iOS

Objective

To create a nature-inspired visual and digital identity that aligns with Odyssey’s brand values by:

  • Crafting a logo that symbolizes harmony, growth, and exploration

  • Designing a clean, intuitive user interface for seamless bookings

  • Prioritizing a mobile-first experience for modern travelers

  • Using visual cues from nature to enhance emotional connection and brand recall

Odyssey - Screens 1
Odyssey - Screens 2

Our Approach

We blended simplicity, nature, and usability to deliver an experience travelers can trust and enjoy.

  • Logo Design: Created a tree-inspired logomark representing growth, roots, and serenity

  • Color & Typography: Chose a calm green and soft neutral palette paired with modern, legible fonts

  • User Experience Design: Developed a minimalist layout with high focus on smooth booking flow

  • Mobile Optimization: Prioritized thumb-friendly interactions and microanimations for better usability

Odyssey - Screens 3
Odyssey - Featured image

Our Process

Aligning Vision with Values

We began with a brand immersion phase to ensure the visual identity would emotionally resonate with the modern traveler.

  • Conducted user persona workshops to identify key travel behaviors and expectations.

  • Explored competitor platforms and identified whitespace for nature-driven differentiation.

  • Finalized a tone of voice that communicates calmness, confidence, and curiosity.

  • Defined design keywords: organic, adventurous, serene, mobile-first.

  • Mapped user emotions across the travel journey to guide brand messaging and visual storytelling

Designing a Symbol of Nature & Purpose

A tree-inspired symbol was developed to evoke harmony, growth, and rooted exploration.

 

  • Integrated subtle curves in the tree branches to mimic natural flow and movement.

  • Created balanced proportions for logo adaptability across app icons, signage, and web.

  • Tested the logomark in monochrome and single-color versions to ensure scalability.

  • Designed alternate logo lockups (vertical, horizontal) for responsive branding flexibility.

Building Calm Through Color & Form

We designed a cohesive brand identity using a nature-forward visual system.

  • Primary palette: Calming forest green and stone beige — chosen for emotional grounding.

  • Accent tones added for call-to-action buttons and highlights without visual noise.

  • Icon set developed with soft edges and line consistency to match the logo style.

  • Designed scalable UI kits with button states, input fields, badges, and card layouts.

  • Typography system chosen for visual softness and high readability across screens.

Mapping the Journey from Discovery to Booking

We built an intuitive interface focused on minimal steps and easy exploration.

  • Designed wireframes for each user flow — including discovery, filtering, booking, and reviews.

  • Structured navigation with clearly labeled bottom tabs and collapsible filters.

  • Incorporated negative space elements to reflect openness and invite visual curiosity
  • Created a flexible layout system adaptable to various property types and locations.

  • Included smart suggestions based on user behavior and trending destinations to enhance discovery
  • Integrated user profiles, saved favorites, and history into a simplified account section.

Creating Delight in Every Tap

We brought the interface to life with subtle motion and interactive feedback.

  • Smooth transitions added between screens to reduce cognitive load.

  • Micro-animations used for success states (like booking confirmations or saving favorites).

  • Added gentle sound cues for key actions to elevate the sensory feedback without distraction

  • Placeholder motion for loading content that mimics natural breathing rhythms.

  • Hover and press states designed for all interactive elements for better touch experience.

Ready for Rollout Across Devices

We ensured a clean, developer-friendly handoff and built a flexible system with room to grow and scale across platforms.

  • Delivered annotated design files with proper layer naming, spacing guides, and complete UI specifications for seamless developer implementation.

  • Provided app icon variations, splash screen designs, onboarding illustrations, and notification templates for a consistent brand presence across devices.

  • Provided a lightweight design asset library for marketing and growth teams to launch updates quickly with pre-styled UI blocks and banners.

  • Built a future roadmap-ready design system capable of supporting new filters, loyalty programs, seasonal offers, and blog content modules.
  • Included dark mode-ready UI to improve accessibility, reduce eye strain, and extend session durations — especially valuable for users in low-light settings.

Key Outcomes

Odyssey’s identity and experience now speak the language of both adventure and peace, translating brand values into every screen interaction.

  • The tree-inspired logo adds emotional depth and brand distinction across all touchpoints

  • A nature-first color palette creates a calming booking experience

  • Streamlined UI allows users to search, explore, and book effortlessly

  • Every interface element is optimized for mobile screens and high usability

  • The visual identity scales across web, app, and offline collateral without losing clarity

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